In brief
Sudden freeze
Ramadan has brought chilly night winds with it this year, as the weather suddenly turned extremely winterish earlier this week. The brisk cold has resulted in quite a few stuffy noses and coughs, as Cairenes were caught unaware by the early winter. For the past few years this kind of weather did not really begin till January, and usually did not last too long, but meteorologists are saying a cold front from Siberia has moved into the region. How long the winter weather will last -- and whether or not it's just a brief break from fall -- remains to be seen.
(November 19, 2001)

Economy
A modest proposal
Al-Wafd's Magdi Mehanna dedicates a recent column to the increasing number of layoffs that have been taking place in several sectors of the economy since the tragic events of September 11. Mehanna argues, however, that the economic woes the country is facing were in place even before September 11, and were merely exacerbated by the terror attacks and its war aftermath. Mehanna also has a suggestion: instead of laying employees off, he writes in his back page column, why not offer them a 50 per cent pay cut and fewer benefits. 
(November 19, 2001)

Commentary
Holding the smoke in
A cartoon in Al-Ahram pokes fun at how hard Ramadan -- with its ban on drinking, eating and smoking during the day-time -- must be for those addicted to smoking. A ragged, unshaven fellow is straggling by while two other men are watching him with big smiles on their faces. One says to the other, "You know he's addicted to cigarettes, and he's holding in the last puff he took at sohour (the pre-dawn meal) till now..."
(November 19, 2001)

Ad watch
Ramadanita and Ringo?
Ramadan always brings an interesting crop of new ads to TV and the papers. Amongst the highlights this year so far is an ad for a new brand of pasteurized milk called "Labanita". The ad shows the bottle of milk in the place of the traditional Ramadan cannon whose blast announces the time for iftar, or the breaking of the fast. The ad's tag-line is "Ramadanita", a play on the brand's name.
Another interesting development is a new phone company that claims to be installing thousands of new booths across the country. They're called "ringo", and their ads are all over the papers and on TV. "A smart network," claims the ads, Ringo will be Egypt's first public phone to offer customers voice mail and short messages...
(November 19, 2001)

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