Traffic
Sticker for details
(cairolive.com, November 25, 2002) The front windshield of Cairo's cars has become a battleground of sorts. Recent articles in the papers have celebrated the emergence of a new registration sticker introduced by the Traffic Authority to make it easier for cops to tell whose license and registration has expired, and whose is still valid.
The introduction of the sticker has brought with it an increased attention to the other stickers people are routinely putting on the front windshields. The most common by far are stickers supposedly indicating the profession of the car owner, whether it be lawyer, journalist, doctor, or policeman. These stickers are not necessarily obtained from the person's place of employment, but can be bought from street vendors for a mere 50 piasters.
A recent article in Al-Akhbar's crime section indicates that over 2000 cars were recently handed violations for having the stickers -- which are technically illegal but have been tolerated by traffic police over the years. Called "badges", the paper was surprised (as it joined police officers on their search and destroy mission) to find a mere salesman with 5 badges on his vehicle, indicating that he was an officer, a prosecutor, a judge, a doctor, as well as a "VIP".
The main problem with the stickers however, is not the false premises with which they are used, but the fact that having so many of them eats away at the driver's field of vision, thus creating a potential driving hazard.
The paper says that cars have become an open book identifying the owner's personality -- his job and the club he supports, etc. That may change now that LE50-200 fines are being imposed on vehicle owners, as well as -- and this is somewhat harsh -- 30 days suspension of their license, with, for second time offenders, a year long suspension possible.

For links to these articles and much more from the world of Arabic media go to www.zahma.com!

 

Martial woes
A mobile phone.. or divorce
(cairolive.com, November 25, 2002) A tiny article on the front page of Monday's Al-Wafd reports that a court in Alexandria refused to grant a woman a divorce just because her husband had refused to get her a mobile phone. The wife had been claiming that her husband, a very wealthy businessman, was treating her unfairly because even though he could afford to buy her a mobile phone, he refused to do so. For his part, the husband says that his refusal to buy the mobile phone stems from the fact that that his wife is a very jealous woman who would not leave him alone if he did so. Actually, he indicated that he would prefer divorce over getting her the phone she wants.

 

Movies
Yet another actor-singer on the way
(cairolive.com, November 25, 2002) Alaa Waleyeddin hasn't made a movie in a while. Or so it seems since the big comic superstar didn't join this past summer's parade of typical comic blockbuster attempts. He didn't go head to head with his buddy, the diminutive Mohamed Heneidi who bombed out with the Ashraf Abdel-Baki in the lame Sahib Sahbo. No matter -- Alaa is preparing himself for a new role, reports Akhbar Al-Youm, as a customs inspector, who comes to be called "Arabi taarifa", or Arabi Tariff.
Apparently, Alaa has also chosen the same path his erstwhile generation of multi talented lads and ladies have taken -- he's going to sing a song in the film, just like Heneidi and all the rest. Can't wait for this one...

 

Ad watch
Ads of steel
(cairolive.com, November 25, 2002) The ad landscape has been inundated lately with grandiose mini-movies celebrating the achievements of Egypt's steel-making giants. As millions sit glued to their television screens admiring the handiwork of the soap opera makers, a barrage of ads proclaims Ezz, Bishay and other steel makers the builders of the country modern infrastructure.
The ads are sleek, well-made, inspirational; but they beg a question as well: since when was steel a consumer product hawked alongside yogurt and samna and AM Furniture? Since Ramadan, of course. There's a logic at work here for sure. Fortification for the nation to go along with the holy month's fortified souls? The papers as well have seen their share of an advertising boom, thanks to the steel makers' grand appetite for pomp and circumstance. Even Al-Attal National Steel came through with a full color half pager in a recent Akhbar Al-Youm. "Al-Attal Steel" the ad proclaims. "Al-Sharshara sharshara... madbouta bil mastara" (The ridges are ridges, roughly translates the ad, referring to the ridged look of long steel rods, calibrated with precision."

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